Electrolyte Slushies for Nike’s RunTown:
Refreshing London’s Running Community

We were thrilled to be part of Nike’s RunTown pop-up, a dynamic and immersive experience at Oxford Circus designed to celebrate and inspire the London running community. This first-of-its-kind activation brought runners together to explore product innovations, join expert-led sessions, and connect through the joy of movement.

To complement the focus on performance and recovery, we provided a custom slush cart serving up electrolyte-infused slushies, available in refreshing flavours crafted to help attendees hydrate and recharge. Served straight from our bespoke cart, the slushies not only provided a cool and functional treat but also aligned perfectly with the event’s mission to support runners both during and after their workouts.

With its energetic atmosphere, interactive zones, and wellness-focused details, Nike RunTown was more than a pop-up — it was a full brand experience. Our electrolyte slushies played their part in the recovery process, offering a fun and practical way to help runners stay at their best while enjoying the vibrant community vibe.

Whether cooling down after a run or relaxing between activities, guests loved the refreshing twist our slush cart brought to the event. We’re proud to have contributed to such an inspiring initiative, where wellness, performance, and creativity came together in the heart of London.