Nike RunTown: Refreshing London's Running Community

Hydration that felt like a treat. Electrolytes in slush form, served where runners actually needed them.

We were thrilled to be part of Nike's RunTown pop-up, an immersive experience at Oxford Circus designed to celebrate and inspire the London running community. This first-of-its-kind activation brought runners together to explore product innovations, join expert-led sessions and connect through the joy of movement.

To complement the focus on performance and recovery, we provided a custom slush cart serving electrolyte-infused slushies, crafted to help attendees hydrate and recharge. Served straight from our bespoke cart, they were a cool and functional treat in step with the event's mission to support runners during and after their workouts.

With its energetic atmosphere, interactive zones and wellness-focused details, RunTown was more than a pop-up. It was a full brand experience, and our slushies played their part in the recovery side of it.

Whether cooling down after a run or relaxing between activities, guests enjoyed the twist our slush cart brought to the event. Wellness, performance and creativity came together in the heart of London.