Beauty Launch · Carnaby Street, London
Benefit Cosmetics: Lilac Candy Floss for BADgal Bounce
A bespoke candy floss cart with a custom digital screen and floral display, spun in the product's own colour.
The Gallery
From the day
Spun in the shade of the product. When the treat matches the packaging, the launch reads as one idea.
We had the pleasure of bringing a sweet touch to Benefit Cosmetics' BADgal Bounce Mascara launch at their Carnaby Street store.
To match the campaign's bold and playful aesthetic, we provided a bespoke candy floss cart featuring a custom digital screen and a floral display in the product's signature colours. Guests enjoyed lilac candy floss spun to complement the theme, alongside the launch of Benefit's latest mascara.