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Sport Activation · London

New Balance Football: The Furon Test Drive

A fully wrapped slush cart in the Furon identity, serving Rapid Pineapple and Mango Rush across a three day boot activation.

The Gallery

From the day

Custom branded New Balance Furon Test Drive slush cart with two slush machines serving Rapid Pineapple and Mango Rush, set up outdoors with an orange Refresh signage board beside it at a football activation in London.
Close-up of a New Balance Furon Test Drive branded cup filled with two-tone pineapple and mango slush, held in front of a wrapped Fast Football signage backdrop.
Gloved hand holding a Furon Test Drive branded cup of two-tone pineapple and mango slush in front of a fully wrapped New Balance slush cart and machine at an outdoor football event.
Client
New Balance Football
Event
Furon Test Drive
Duration
Three Days, London
Served
Rapid Pineapple & Mango Rush

Wrapped from cart to machine in the Furon identity, with two flavours chosen to match the range.

We were proud to be part of New Balance Football's Furon Test Drive in London, a three day activation inviting players and creators to put the new Furon boot through its paces across on-pitch speed, cut and shooting challenges.

We brought a fully custom slush cart to site, wrapped in the Furon visual identity from cart to machine, with halftone graphics and gradient colourways carried through every touchpoint. Two flavours were served across the three days, Rapid Pineapple and Mango Rush, chosen to mirror the bright, fast energy of the Furon range.

Whether cooling off between challenges or grabbing a moment in the sun, guests enjoyed the branded twist our service brought to the activation. Product and brand experience came together in one considered moment.

Slush Cart Full Cart Wrap Branded Cups Bespoke Flavours
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