Never Fully Dressed Scent Launch:
Candy Floss & Fragrance
in Covent Garden

We had the sweetest time supporting Never Fully Dressed at their debut Scent Launch pop-up in the heart of Covent Garden. To mark the brand's first step into fragrance, our team served up fresh raspberry candy floss topped with freeze-dried fruit from a fully branded candy floss cart, all wrapped in Never Fully Dressed's signature pink.

With shoppers stopping in their tracks and guests queuing for a taste, the setup brought the playful, feel-good energy the brand is known for to life on the cobblestones of one of London's most iconic destinations.

Never Fully Dressed branded Citroën H Van and candy floss cart at Covent Garden scent launch
Never Fully Dressed scent launch fragrance display in Covent Garden
Branded candy floss cart with fringed parasol at Never Fully Dressed fragrance pop-up
Guest enjoying candy floss at the Never Fully Dressed scent launch Covent Garden
Raspberry candy floss with freeze-dried toppings at Never Fully Dressed pop-up
Never Fully Dressed branded pink van at Covent Garden fragrance activation
Previous

Matcha & Pilates Wellness Event: Moments Event Hire x August Fourth
Next

Mindful Chef 10 Year Anniversary – Charcuterie Cart & Selfie Pod for a Milestone Celebration, London