Scent Launch · Covent Garden, London
Never Fully Dressed: Candy Floss & Fragrance
Raspberry candy floss topped with freeze-dried fruit, served from a cart wrapped in Never Fully Dressed pink.
The Gallery
From the day
Pink on pink. The cart wrapped in the brand's own colour, the floss spun to match.
We had the sweetest time supporting Never Fully Dressed at their debut Scent Launch pop-up in the heart of Covent Garden. To mark the brand's first step into fragrance, our team served fresh raspberry candy floss topped with freeze-dried fruit from a fully branded candy floss cart, all wrapped in Never Fully Dressed's signature pink.
With shoppers stopping in their tracks and guests queuing for a taste, the setup brought the playful, feel-good energy the brand is known for to the cobblestones of one of London's most iconic destinations.
Candy Floss Cart
Full Cart Wrap
Custom Flavour
Branded Packaging