Brand Activation · London
Puresport x Attentive: Ultra Electrolyte Slushie Activation
Citrus Salt and Raspberry Salt slushies in branded cups, turning an endurance formula into something guests could taste.
The Gallery
From the day
A supplement is hard to sample. A slushie is not. Same formula, served in a way people actually queue for.
We were excited to support Puresport's Ultra Electrolytes activation with Attentive. Guests enjoyed electrolyte-infused slushies in Citrus Salt and Raspberry Salt, served in custom branded cups with matching napkins.
Our custom slush cart gave attendees an interactive way to experience the endurance-boosting formula, putting the product in their hands rather than on a shelf.