Benefit Cosmetics Blush Clinic: Waffles & Cocktails at an Exclusive Product Launch, Soho

We were excited to be part of Benefit Cosmetics' Blush Clinic, an exclusive launch event held in Soho, London, giving guests a first look at two highly anticipated new blushes: the Juice Stick and Play Daze.

The event captured everything Benefit is known for, playful, interactive, and unapologetically fun. Guests were guided through personalised blush diagnoses, discovering whether they were Team Juice or Team Daze, while our team kept the energy high with freshly made waffles from our signature cart and hand-crafted cocktails from our mobile bar. It was the perfect pairing for an event built around colour, confidence, and a little bit of indulgence.

With influencers and beauty insiders filling the room, our setup became a natural gathering point, a space to try, taste, and share. The kind of moment where great products meet great experiences, and the content creates itself.