Benefit Cosmetics: Waffles & Cocktails at the Blush Clinic
A waffle cart and mobile bar at an exclusive Soho launch, built around colour, confidence and a little indulgence.
From the day
Team Juice or Team Daze. A blush diagnosis on one side of the room, a waffle and a cocktail on the other.
We were excited to be part of Benefit Cosmetics' Blush Clinic, an exclusive launch event held in Soho, London, giving guests a first look at two highly anticipated new blushes, the Juice Stick and Play Daze.
The event captured everything Benefit is known for. Playful, interactive and unapologetically fun. Guests were guided through personalised blush diagnoses, discovering whether they were Team Juice or Team Daze, while our team kept the energy high with freshly made waffles from our signature cart and hand-crafted cocktails from our mobile bar. The right pairing for an event built around colour, confidence and a little bit of indulgence.
With influencers and beauty insiders filling the room, our setup became a natural gathering point. A space to try, taste and share, where great products meet great experiences and the content creates itself.