Huda Beauty: Easy Bake Intense Launch

Tasting notes, literally. When the food echoes the fragrance, the launch becomes something guests remember.

We had a brilliant time bringing a bespoke service to Huda Beauty's Easy Bake Intense fragrance launch at The Outernet in central London. The fragrance is built on cinnamon and caramel, so that's exactly what we served. Cinnamon wafer sticks with a salted caramel dip, plated in custom branded trays and passed through the room.

Guests got to taste the exact notes they were there to smell. It's a small idea with a big effect. The flavour echoes the fragrance, and the launch becomes something people carry out of the room with them.