Nike Run x Cadence: Fuelling London's Race Weekend
Electrolyte slushies in Melonberry and Orange, poured on Oxford Street across one of the biggest weekends in the running calendar.
From the day
A functional treat, not just a cold one. Electrolytes in slush form, built for runners before, during and after the miles.
We were proud to return for Nike's race weekend activation in London, this time alongside electrolyte brand Cadence. Set up on Oxford Street in the heart of the city, the activation gave runners and spectators a place to refuel, refresh and feel part of one of the biggest weekends in the running calendar.
To support the focus on performance and recovery, we served electrolyte-infused slushies in two flavours, Melonberry and Orange, crafted to help runners hydrate and reset. The slushies offered a functional treat that aligned with the brands' shared mission of supporting runners before, during and after the miles.
With hundreds of cups poured across the day, the kiosk became a natural meeting point for finishers, friends and passers-by alike, adding a refreshing, recovery-focused moment to the wider weekend experience.
Whether cooling down after the run or simply soaking up the atmosphere, guests enjoyed the refreshing twist our service brought to the weekend. Performance, community and brand experience came together at the heart of the city.
Photos by Corrine Amos